BackstoryPavan Muzumdar, Founder, answers key questions about PCS Insight and the icube™ process.
Q: What is the INSPIRATION behind PCS Insight and the icube™ system?
Pavan: It really boils down to trust. Years ago I was tasked with overseeing a couple of mid-market companies that were very successful in their respective markets but were performing far below their potential. The same cultural issues and lack of alignment in the team came up time and again. And even though I was able to come up with operational solutions we just couldn’t seem to find a way to make them stick. Frankly, the leadership team and I were in over our heads and weren’t quite sure how to handle holistically the growing complexity of the organization. This led to a deep desire to find out why some companies succeed where others fail.
Eventually, as I grew to understand the complex issues, I learned why these solutions I had created weren’t working. The simple fact was that trust had not been built yet and no matter how good the solutions were, they wouldn’t be accepted and implemented until trust was established. In order to build trust I had to understand and influence the core of the culture (INSPIRATION), the strategy (INTELLIGENCE) and how they were executing (INTENSITY) that strategic vision. It was this insight that gave birth to PCS Insight and the icube™ system.
Q: What is the strategy or INTELLIGENCE behind how the icube™ system works?
Pavan: We work mainly with companies that have validated a value proposition and are looking to scale. Maybe you have a few customers, but now you see greater opportunities and need a larger team to replicate your process. That’s when icube™ really helps. It allows your company to be organized for scale and essentially generate high levels of value. That’s when it starts looking like a rocket ship ready for fuel and acceleration.
Some companies require external capital to grow. However, to be ready to take on capital, the company needs to be organized to accelerate value creation. Capital is like fuel. If you don’t have something that can make use of the fuel, that fuel is just going to get wasted.
The primary reason companies fail is because they run out of cash. However, running out of cash, especially for established businesses and even companies with really compelling products is just a symptom– often the final and fatal one– of a deeper set of issues.
icube™ directly addresses these deeper set of issues— like poor communication and alignment, lack of focus and clarity of direction, and organizational scalability.
After years of seeing varying degrees of success, I made a conscious decision to really understand what makes companies successful and investable. That’s how icube™ — which is a modern iteration of assembling practices, systems and universal principles for value creation — was born.
Q: Who were your influencers when creating PCS Insight and the icube™ system?
Pavan: Many people have inspired and influenced me on this journey. The icube™ system sits atop the shoulders of some real giants including those listed below—
Jim Collins: Wrote the seminal books on greatness… Good to Great, Built to Last, etc.
Gino Wickman: The author of “Traction” and creator of EOS from which icube™ has evolved.
Phil Rosenzweig: Always the skeptical thinker and the author of “The Halo Effect” and “Left Brain, Right Stuff”, a key inspiration of icube™.
Franklin Covey: The creators of Four Disciplines of Execution (4DX).
Patrick Lencioni: The creator of fictional and non-fictional works that illustrate beautifully the dynamics of leadership teams and issues of trust in them.
James Harvey: The author of “The Abilene Paradox” and other stories that make one think differently about management principles.
Benjamin Graham: The father of value investing.
Warren Buffett: The most well-known value investor who demonstrated how value investing works in practice.
Frank Lane: The author of “Killer Brands”, one of the best books on the “how” and not the “what” of effective brand building.
- Jack Stack
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- Dan Ariely
- Malcolm Gladwell
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- Richard Thaler
- Tom Steding